The amount of information we have at our finger tips is immense. In a matter of seconds you can literally learn anything. So why does it seem that people are reading less? We all somehow know what's going on in Lindsay Lohan's life, but aren't aware of the fundamentals of training. I've seen so many coaches who haven't read a single book on the field they are training. They don't spend any time reading blogs of other coaches. But after a couple of years they wonder why they still haven't got that magical athlete that wins states.

This might sound a little out there, but every coach is capable of coaching someone to the state level. We all have the information to get our athletes to this point. In seconds I can find sources which will teach me how to coach hurdlers from beginners to advance.

There is no excuse coaches can give for not honing their skills and knowledge. You expect your athletes to devote 1 to 5 hours a day practicing, but you can't you devote any of your time learning how to be a better coach? If your excuse is time (because of having psychotic 5 hour practices), how much TV are you watching? How much of your time online is used on games or useless reading? I worked full time and went to school full time, coached 6 days a week that's including 8-12 hour meets but still found a way to actively follow 100 blogs! That doesn't include the 15-20 books I read that year. After checking my Google Reader stats I discovered I had read over 9000 different blog posts during that time.

Even as little as two hours of reading a week will help you improve exponentially. I have seen major developments in myself in a matter of months.